Hester, Edward L.
Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester - 1st ed. - New York : John Wiley, 1996. - xv,240p. : ill
Business
04711238110471123803
Marketing research
Market research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systems
658.83
Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester - 1st ed. - New York : John Wiley, 1996. - xv,240p. : ill
Business
04711238110471123803
Marketing research
Market research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systems
658.83