Hair, Joseph F.
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David J. Ortinau - 1st ed. - Boston : Irwin/McGraw-Hill, 2000. - xxii,682p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256195552 :
Marketing research
Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report
658.83
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David J. Ortinau - 1st ed. - Boston : Irwin/McGraw-Hill, 2000. - xxii,682p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256195552 :
Marketing research
Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report
658.83