Peter, J. Paul
A preface to marketing management / J. Paul Peter, James H. Donnelly - 8th - Boston : Irwin/McGraw-Hill, 2000. - xviii,318p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0073661511 :
Marketing management
Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing
658.8
A preface to marketing management / J. Paul Peter, James H. Donnelly - 8th - Boston : Irwin/McGraw-Hill, 2000. - xviii,318p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0073661511 :
Marketing management
Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing
658.8