Jefkins, Frank
Advertising / Frank Jefkins, Daniel Yadin - 4th - Harlow, England : Financial Times/Prentice Hall, 2000. - xxi,394p. : ill
Business
2001-05-16
8178080893 : Tk.Tk.316412
Advertising
Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet
659.1
Advertising / Frank Jefkins, Daniel Yadin - 4th - Harlow, England : Financial Times/Prentice Hall, 2000. - xxi,394p. : ill
Business
2001-05-16
8178080893 : Tk.Tk.316412
Advertising
Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet
659.1