Customer relationship management : a strategic imperative in the world of e-business /
edited by Stanley A. Brown
- 1st ed.
- Toronto : John Wiley, 2000.
- xxviii,345p. : ill
Business
0471644099 :
Customer relations
Market intelligent enterprises; Mass customization; Customer strategy; Product strategy; New products; Channel management; Infrastructure strategy; Customer relations management strategy; Knowledge management
658.812
Business
0471644099 :
Customer relations
Market intelligent enterprises; Mass customization; Customer strategy; Product strategy; New products; Channel management; Infrastructure strategy; Customer relations management strategy; Knowledge management
658.812