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Gorchels, Linda

The product manager's handbook : the complete product management resource / Linda Gorchels - 2nd - Lincolnwood, Ill. : NTC Business Books, 2000. - ix,290p. : ill

Business

ISBN: 0658001353 :

Subjects--Topical Terms:
Product management
New products-Marketing; Product marketing; Customer value; Strategic planning

Dewey Class. No.: 658.5

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