CIU Library and Learning Resources Centre (LLRC)

Westwood, John

How to write a marketing plan / John Westwood - 2nd - New Delhi : Kogan Page, 2000. - v,122p. : ill - The creating success series .

Business

8175541296 :


Marketing plan
Marketing audit; Marketing environment; Marketing strategy; Sales promotion; Advertising; Budgeting

658.802
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