Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - 1st ed. - Boston : Irwin/McGraw-Hill, 1999. - ix,176p. : ill
Business
0075610280
Basic marketing
Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics
658.8
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - 1st ed. - Boston : Irwin/McGraw-Hill, 1999. - ix,176p. : ill
Business
0075610280
Basic marketing
Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics
658.8