Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock - 4th - Delhi : Addison Wesley Longman, 2001. - xviii,717p. : ill
Business
8178083523 :
Service marketing
Service management; Customer; Competitive market
658.8
Services marketing : people, technology, strategy / Christopher Lovelock - 4th - Delhi : Addison Wesley Longman, 2001. - xviii,717p. : ill
Business
8178083523 :
Service marketing
Service management; Customer; Competitive market
658.8