O'Guinn, Thomas C.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 2nd - Cincinnati : South-Western College Publishing, 2000. - xxxvii,694p. : ill
Business
2002-01-23
0324006616 : Tk.1265
Advertising
Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales
659.1
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 2nd - Cincinnati : South-Western College Publishing, 2000. - xxxvii,694p. : ill
Business
2002-01-23
0324006616 : Tk.1265
Advertising
Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales
659.1