Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 6th - Boston : Irwin/McGraw-Hill, 2001. - xx,876p. : ill - Irwin series in marketing . - Irwin series in marketing .
Business
2002-01-23
007118130X : Tk.1556.75
Marketing management
Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 6th - Boston : Irwin/McGraw-Hill, 2001. - xx,876p. : ill - Irwin series in marketing . - Irwin series in marketing .
Business
2002-01-23
007118130X : Tk.1556.75
Marketing management
Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases
658.8