Reich, Allen Z.
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich - 1st ed. - New York : John Wiley, 1997. - xix,530p. : ill
Business
2002-05-15
0471310123
Hospitality industry-Marketing
Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives
647.940688
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich - 1st ed. - New York : John Wiley, 1997. - xix,530p. : ill
Business
2002-05-15
0471310123
Hospitality industry-Marketing
Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives
647.940688