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Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis - 1st ed. - Boston : Houghton Mifflin Company, 1999. - xxviii,675p. : ill

Business

2002-06-13

ISBN: 8185502692 : Tk.383.50

Subjects--Topical Terms:
Consumer behavior
Consumer's culture; Consumer welfare

Dewey Class. No.: 658.8342

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