Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - 1st ed. - Boston : Irwin/McGraw-Hill, 2001. - ix,246p. : ill
Business
2003-01-20
0075610310
Marketing
Marketing environment; Buyer behavior; Product; Place; Promotion; Price; Marketing strategies
658.8
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - 1st ed. - Boston : Irwin/McGraw-Hill, 2001. - ix,246p. : ill
Business
2003-01-20
0075610310
Marketing
Marketing environment; Buyer behavior; Product; Place; Promotion; Price; Marketing strategies
658.8