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CIU Library and Learning Resources Centre (LLRC)

Adams, Thomas J.

Study guide to accompany Etzel, Walker, Stanton : marketing / Thomas J. Adams - 1st ed. - Boston : Irwin/McGraw-Hill, 1997. - vi,393p. : ill

Business

2003-01-21

007061038X


Marketing
Modern maketing; Target market; Product; Price; Promotion; Distribution

658.8
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