Wells, William
Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty - 5th - New Delhi : Prentice-Hall of India, 2000. - xvii,562p. : ill
Business
8120321278
Advertising
Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing
659.1
Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty - 5th - New Delhi : Prentice-Hall of India, 2000. - xvii,562p. : ill
Business
8120321278
Advertising
Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing
659.1