CIU Library and Learning Resources Centre (LLRC)

Wells, William

Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty - 5th - New Delhi : Prentice-Hall of India, 2000. - xvii,562p. : ill

Business

8120321278


Advertising
Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing

659.1
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