Kurtz, David L.
Services marketing / David L. Kurtz, Kenneth E. Clow - 1st ed. - New York : John Wiley, 2002. - xxii,570p. : ill
Business
9814126225 :
Services marketing
Service quality; Operations; People; Environment; Services strategies
658.8
Services marketing / David L. Kurtz, Kenneth E. Clow - 1st ed. - New York : John Wiley, 2002. - xxii,570p. : ill
Business
9814126225 :
Services marketing
Service quality; Operations; People; Environment; Services strategies
658.8