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CIU Library and Learning Resources Centre (LLRC)

Drummond, Graeme

Strategic marketing : planning and control / Graeme Drummond, John Ensor - 2nd - Oxford : Butterworth / Heinemann, 2001. - xiv,304p. : ill

Business

2003-04-17

0750652365 : Tk.892.50


Strategic marketing
Marketing-Management; Strategic analysis; Innovation

658.802
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