CIU Library and Learning Resources Centre (LLRC)

Dalrymple, Douglas J.

Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - 7th - New York : John Wiley, 2002. - xii,707p. : ill

Business

2003-04-17

9814126217 : Tk.487.50


Marketing management
Marketing strategy; Services marketing; Pricing; Direct marketing; International marketing

658.8
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