CIU Library and Learning Resources Centre (LLRC)

Boone, Louis E.

Contemporary marketing : wired / Louis E. Boone, David L. Kurtz - 9th - Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998. - xxxiii,742+p. : ill

Business

2003-04-22

0030185971 : Tk.1500


Contemporary marketing
Marketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal selling

658.8
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