CIU Library and Learning Resources Centre (LLRC)

Mohammed, Rafi

Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill - 1st ed. - Boston : McGraw Hill / Irwin/ Marketspace U, 2002. - xli,726p. : ill

Business

2003-05-22

0072510226 : Tk.1686.75


Internet marketing
Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface

658.84
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