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Temporal, Paul

Advanced brand management : from vision to valuation / Paul Temporal - 1st ed. - Singapore : John Wiley, 2002. - xv,296p. : ill

Business

2003-05-22

ISBN: 047147925X : Tk.1946.75

Subjects--Topical Terms:
Brand - Management
Brand architecture; E-brand management

Subjects--Geographic Terms:
Malaysia; France; Holland

Dewey Class. No.: 658.827

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