Kumar, V.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day - 2nd - New York : John Wiley, 2002. - xix,553p. : ill
Business
047142773X :
Marketing research
Data collection; Data analysis; Hypothesis testing
658.83
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day - 2nd - New York : John Wiley, 2002. - xix,553p. : ill
Business
047142773X :
Marketing research
Data collection; Data analysis; Hypothesis testing
658.83