Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - 1st ed. - New York : McGraw-Hill, 1992. - xix,488p. : ill - McGraw-Hill series in management .
Business
0071129162 :
Marketing channel
Manufacturing; Strategic marketing; Marketing design; Logistics design; Planning; Negotiation; Channel management
658.802
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - 1st ed. - New York : McGraw-Hill, 1992. - xix,488p. : ill - McGraw-Hill series in management .
Business
0071129162 :
Marketing channel
Manufacturing; Strategic marketing; Marketing design; Logistics design; Planning; Negotiation; Channel management
658.802