de Chernatony, Leslie
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony - 1st ed. - Oxford : Butterworth Heinemann, 2001. - xv,293p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series . - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .
Business
2003-06-24
0750646144 : Tk.742.50
Brand management
Brand evaluation; Planning; Auditing
658.827
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony - 1st ed. - Oxford : Butterworth Heinemann, 2001. - xv,293p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series . - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .
Business
2003-06-24
0750646144 : Tk.742.50
Brand management
Brand evaluation; Planning; Auditing
658.827