CIU Library and Learning Resources Centre (LLRC)

Hair, Joseph F.

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David Ortinau - 1st ed. - Boston : McGraw-Hill / Irwin, 2000. - xxii,682p. : ill - The Irwin / McGraw-Hill series in marketing .

Business

0256195552


Marketing research
Data analysis; Sampling; Casual research

658.83
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