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CIU Library and Learning Resources Centre (LLRC)

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault, E.Jerome McCarthy - 1st ed. - New York : McGraw-Hill / Irwin, 2002. - ix,246p. : ill

Business

0075610337


Basic marketing
Product; Promotion; Marketing strategies

658.8
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