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Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka Ronkainen - 7th - Australia : Thomson Learning, 2004. - xxvii,666+p. : ill

Business

ISBN: 0324282893 :

Subjects--Topical Terms:
International marketing
International trade; Economic environment; Global marketing management; Brand management

Dewey Class. No.: 658.848

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