Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 1st ed. - Delhi : Pearson Education (Singapore), 2002. - xxvi,638p. : ill
Business
2004-02-17
8178089610 : Tk.562.50
Integrated advertising
Marketing communication; Advertising management; Trade promotion; Advertising
658.802
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 1st ed. - Delhi : Pearson Education (Singapore), 2002. - xxvi,638p. : ill
Business
2004-02-17
8178089610 : Tk.562.50
Integrated advertising
Marketing communication; Advertising management; Trade promotion; Advertising
658.802