Zeithmal, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner - 3rd - New Delhi : Tata McGraw-Hill Publishing, 2003. - xx,668p. : ill
Business
0070530424 :
Services marketing
Customer relationships; Service recovery
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner - 3rd - New Delhi : Tata McGraw-Hill Publishing, 2003. - xx,668p. : ill
Business
0070530424 :
Services marketing
Customer relationships; Service recovery
658.8