Fifield, Paul
Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan - 1st ed. - Oxford : Butterworth / Heinemann, 1996. - xvi,371p. : ill - The marketing series .
Business
0750629142
Marketing management
Strategic planning; Marketing strategy
658.8
Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan - 1st ed. - Oxford : Butterworth / Heinemann, 1996. - xvi,371p. : ill - The marketing series .
Business
0750629142
Marketing management
Strategic planning; Marketing strategy
658.8