Gregory, James R.
Branding across borders : a guide to global brand marketing / James R. Gregory - 1st ed. - Chicago : McGraw-Hill, 2002. - xxiv,232p : ill
Business
2004-05-05
0658009451
Branding
Global branding; Global customer; Brand management
658.827
Branding across borders : a guide to global brand marketing / James R. Gregory - 1st ed. - Chicago : McGraw-Hill, 2002. - xxiv,232p : ill
Business
2004-05-05
0658009451
Branding
Global branding; Global customer; Brand management
658.827