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CIU Library and Learning Resources Centre (LLRC)

Bearden, William O.

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd - Boston : McGraw-Hill/Irwin, 2001. - xxxvii,596p : ill

Business

2004-05-05

0072322977


Marketing
Buying behavior; Markeing research; Marketing channels; Market segmentation

658.8
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