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CIU Library and Learning Resources Centre (LLRC)

Parmerlee, David

Auditing markets, products, and marketing plans : AMA marketing toolbox / David Parmerlee - 1st ed. - Lincolnwood : NTC Business Books, 2000. - xii,193p. : ill - American marketing association marketing toolbox . - American marketing association marketing toolbox .

Business

2004-05-24

0658001337


Marketing
Auditing; Products; Marketing actions; Marketing audits

658.802
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