Mason, Ralph E.
Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch - 5th - New York : G lencoe / McGraw-Hill, 1995. - xx,588p. : ill
Business
0026356015
Marketing
Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management
658.8
Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch - 5th - New York : G lencoe / McGraw-Hill, 1995. - xx,588p. : ill
Business
0026356015
Marketing
Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management
658.8