Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2004-12-01
0071238328 : Tk.1956.50
Product management
Marketing planning; Customer analysisPricing; Promotions; Channel management
658.56
Product management / Donald R. Lehmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2004-12-01
0071238328 : Tk.1956.50
Product management
Marketing planning; Customer analysisPricing; Promotions; Channel management
658.56