Lahmann, Donald R.
Product management / Donald R. Lahmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2005-04-18
0071238328 : Tk.1956.50
Product management
Marketing planning; Product strategy; Pricing; Promotions; Channel management; Marketing metrics
658.56
Product management / Donald R. Lahmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2005-04-18
0071238328 : Tk.1956.50
Product management
Marketing planning; Product strategy; Pricing; Promotions; Channel management; Marketing metrics
658.56