Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill. - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2005-07-11
0071238328 : Tk.2096.25
Product management
Product strategy; Pricing; Marketing metrics
658.56
Product management / Donald R. Lehmann, Russell S. Winer - 4th - Boston : McGraw-Hill, 2005. - xvi,494p. : ill. - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2005-07-11
0071238328 : Tk.2096.25
Product management
Product strategy; Pricing; Marketing metrics
658.56