Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy - 2nd - Boston : McGraw-Hill /Irwin, 1999. - xxiv,791+p. : ill. - The Irwin / McGraw-Hill series in marketing . - The Irwin / McGraw-Hill series in marketing .
Business
2005-07-12
0072380233
Marketing
Marketing - Management; Consumer markets; Personal selling; Advertising
658.4
Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy - 2nd - Boston : McGraw-Hill /Irwin, 1999. - xxiv,791+p. : ill. - The Irwin / McGraw-Hill series in marketing . - The Irwin / McGraw-Hill series in marketing .
Business
2005-07-12
0072380233
Marketing
Marketing - Management; Consumer markets; Personal selling; Advertising
658.4