Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong - 11th - New Delhi : Prentice-Hall of India, 2006. - xix,651+p. : ill.
Business
8120328256 :
Principles of marketing
Marketing process; Consumers; Pricing strategies; Advertising; Sales promotion; Public relation
658.8
Principles of marketing / Philip Kotler, Gary Armstrong - 11th - New Delhi : Prentice-Hall of India, 2006. - xix,651+p. : ill.
Business
8120328256 :
Principles of marketing
Marketing process; Consumers; Pricing strategies; Advertising; Sales promotion; Public relation
658.8