Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 6th ed. - New Delhi : Tata McGraw-Hill, 2004. - xxvi,779+p : ill
Business
0070581940 :
Advertising
Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising.
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 6th ed. - New Delhi : Tata McGraw-Hill, 2004. - xxvi,779+p : ill
Business
0070581940 :
Advertising
Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising.
659.1