Davis, Scott M.
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn - 1st ed. - San Francisco : John Wiley / Jossey Bass, 2002. - xv,299p. : ill - The Jossey-Bass business and management series . - The Jossey-Bass business and management series .
Business
2006-05-25
0787962554 : Tk.2590
Product management
Brand
658.827
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn - 1st ed. - San Francisco : John Wiley / Jossey Bass, 2002. - xv,299p. : ill - The Jossey-Bass business and management series . - The Jossey-Bass business and management series .
Business
2006-05-25
0787962554 : Tk.2590
Product management
Brand
658.827