Bearden, William O.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th - Boston : McGraw-Hill /Irwin, 2004. - xl,596p. : ill - McGraw -Hill /Irwin series in marketing . - McGraw -Hill /Irwin series in marketing .
Business
2006-11-13
0072539097
Marketing
Integrated marketing; Personal selling
658.8
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th - Boston : McGraw-Hill /Irwin, 2004. - xl,596p. : ill - McGraw -Hill /Irwin series in marketing . - McGraw -Hill /Irwin series in marketing .
Business
2006-11-13
0072539097
Marketing
Integrated marketing; Personal selling
658.8