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CIU Library and Learning Resources Centre (LLRC)

Sheth, Jagadish N.

Handbook of relationship marketing / Jagadish N. Sheth, Atul ed. Parvatiyar - 1st ed. - New Delhi : Respnse Books, 2002. - xvi,659p. : illus.,figs.,tables

Business

8178291045 :


Relationship marketing
Management; Business relationships; Teaching of relationship marketing; Relationship marketing-handbook

658.8
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