Nankervis, Alan
Managing services / Alan Nankervis, John Milton Smith, Tadayuki Miyamoto, Ruth Taylor - Ist ed. - Cambridge : Cambridge University press, 2005. - xiii.362p. : illus.
Business
0521606516 :
Managing service
Service environment; Stakeholders; Managing strategy; Marketing management; Financial management
658.00994
Managing services / Alan Nankervis, John Milton Smith, Tadayuki Miyamoto, Ruth Taylor - Ist ed. - Cambridge : Cambridge University press, 2005. - xiii.362p. : illus.
Business
0521606516 :
Managing service
Service environment; Stakeholders; Managing strategy; Marketing management; Financial management
658.00994