Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2011. - xxvii, 948 p. ; Ills., figs., charts, graphs; 28 cm.
Includes bibliographical references (p. 834-873) and index.
9788131731819
Marketing research.
Marketing research
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2011. - xxvii, 948 p. ; Ills., figs., charts, graphs; 28 cm.
Includes bibliographical references (p. 834-873) and index.
9788131731819
Marketing research.
Marketing research
658.8/3