Marketing mix decisions : new perspectives and practices /
editors Roger A. Kerin, Rob O'Regan.
- Chicago, Ill. : American Marketing Association, c2008.
- xvi, 196 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0877573301
Marketing
Marketing
Marketing
658.8
Includes bibliographical references and index.
0877573301
Marketing
Marketing
Marketing
658.8