Tungate, Mark,
Branded beauty : how marketing changed the way we look / Mark Tungate. - 1st ed. - Philadelphia, PA : Kogan Page, c2011. - viii, 277 p. ; 24 cm.
Includes bibliographical references (p. [257]-258) and index.
9780749461812 9780749461829
Cosmetics industry.
Branding (Marketing)
Advertising
658.827
Branded beauty : how marketing changed the way we look / Mark Tungate. - 1st ed. - Philadelphia, PA : Kogan Page, c2011. - viii, 277 p. ; 24 cm.
Includes bibliographical references (p. [257]-258) and index.
9780749461812 9780749461829
Cosmetics industry.
Branding (Marketing)
Advertising
658.827