Beyond branding /
edited by Nicholas Ind.
- 1st ed.
- London, UK ; Sterling, VA : Kogan Page, 2008.
- xviii, 236 p. : ill. ;
Includes bibliographical references and index.
0749442123 9780749442125
Brand name products.
Branding (Marketing)
Brand choice.
Product management.
658.827
Includes bibliographical references and index.
0749442123 9780749442125
Brand name products.
Branding (Marketing)
Brand choice.
Product management.
658.827