Haywood, Roger,
Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2006. - xvi, 320 p. ; ills.; 23 cm.
"The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index.
074944651x (alk. paper)
Public relations.
Corporate image.
Organizational effectiveness.
659.2
Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2006. - xvi, 320 p. ; ills.; 23 cm.
"The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index.
074944651x (alk. paper)
Public relations.
Corporate image.
Organizational effectiveness.
659.2